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Data To Value Experian QAS DQ Briefing event

Big Data 100 & Experian Data Quality Research Briefing

  |   Events

Data to Value were thrilled to attend two great events recently hosted by DataIQ and Experian QAS at Kensington Roof Gardens and the London Science Museum.

 

The DataIQ Big Data 100 launch party centred around the announcement of this year’s list of the 100 most influential people working in data-driven marketing. It was great to discuss with other practitioners the challenges many organisations are facing and how they are using the latest tools and techniques in areas such as demographic profiling, quality management and data protection. The challenges many face are quite distinct from the common regulatory and cost reduction drivers we often come across in sectors such as financial services. One thing that is clear however is that the world of Data practitioners is getting smaller and the opportunities for cross-pollination of previously unconnected approaches continue to grow.

 

At the Data Quality briefing in the London Science museum we heard about the latest research conducted by our software partners Experian QAS. The event was expertly hosted, as usual, by Dylan Jones of DataQualityPro and Derek Munro of Experian and featured an interesting panel of DQ practitioners. Derek guided the audience through several thought provoking statistics on the current state of Data Quality – great material for anyone building a business case. Clearly whilst awareness of the problem is growing there is still someway to go before business cases become a slam dunk, so to speak. The highlight of the day for us was the refreshing presentation by Paul Hennessey of Aldermore who is using Pandora as part of a wide-ranging Data Governance programme. This featured a mix of proven Data Strategy techniques such as maturity benchmarking with new approaches such as using VAR risk metrics to contextualise data quality defects.