Big Data 100 & Experian Data Quality Research Briefing
Data to Value were thrilled to attend two great events recently hosted by DataIQ and Experian QAS at Kensington Roof Gardens and the London Science Museum.
The DataIQ Big Data 100 launch party centred around the announcement of this year’s list of the 100 most influential people working in data-driven marketing. It was great to discuss with other practitioners the challenges many organisations are facing and how they are using the latest tools and techniques in areas such as demographic profiling, quality management and data protection. The challenges many face are quite distinct from the common regulatory and cost reduction drivers we often come across in sectors such as financial services. One thing that is clear however is that the world of Data practitioners is getting smaller and the opportunities for cross-pollination of previously unconnected approaches continue to grow.