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About Us

About us

Data to Value are the leaders at helping bluechip organisations to maximise the value of their Data Assets. Whether this is Enterprise, Big or Connected Data.


We do this by combining proven industry experience with cutting edge tools & techniques.

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Data to Value have really helped us leverage our supporter data to improve how the club engages with supporters and the local community.

― Erik Samuelson, CEO AFC Wimbledon

Management Team

James Phare black and white

James Phare / Managing Director

James has over 15 years experience of working in various data centric roles on both the Buy and Sell sides of Financial Services. After graduating in Economics and Economic History at the University of York James started his career at Reuters before joining Man Group in 2007 within Operations and Investment Management.



Within the Business and Technology functions as Head of Data Architecture and later Head of Information Management James delivered and led a variety of group-wide data initiatives.  He is passionate about using the latest tools and techniques to bridge the gap between ‘the business’ and technology to achieve effective Information Management.



In his spare time James is a keen sail racer and competes internationally in the Moth Class – a cutting edge, extreme, hydrofoiling sailing dinghy.  James is a Founding Partner of Data to Value.


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Nigel Higgs black and white

Nigel Higgs / Managing Director

Nigel has over 30 years experience of leading and delivering data projects within the Technology and Business functions in a variety of industries including Financial Services, Insurance and Government. Nigel has held senior roles at Capital Group and Marsh McLennan as well as consultancy assignments at numerous City institutions including Barclays, Prudential, Bank of America Merrill Lynch and Deutsche Bank. Nigel is passionate about the architectural and meta data management aspects of Information Management and brings his wide and varied experience to every assignment. 



A lifelong Wimbledon supporter, Nigel was appointed a Trustee of AFC Wimbledon’s Dons Trust in 2014 following several years as Youth & Community Director.  Nigel’s focus in this role is supporting and delivering projects throughout the local community of South West London through the provision of educational, health, social inclusion and sports participation opportunities.  Nigel is a Founding Partner of Data to Value.



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